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5 Surprise Mini Brands: Disney Store Edition announced as finalist at Toy of the Year for 2022

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8.9.2022 · Awards & Recognition

5 Surprise Mini Brands: Disney Store Edition announced as finalist at Toy of the Year for 2022

The inaugural Toy of the Year USA have celebrated iconic 5 Surprise Mini Brands: Disney Store Edition as a finalist in the Collectible of the Year category for 2022.

Since launch, 16 Disney Minis have been sold every second, with the range quickly becoming the most popular in the series. The honor is in recognition of the craze that Mini Brands inspires, with over 25 million likes on TikTok.

The Mini Brands: Disney Store Edition miniaturizes some of the most beloved Disney products. The range contains favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney are exact mini replicas, down to the barcode.

With each 5 Surprise Mini Brands: Disney Store Edition, collectors, kids, and Disney fans experience the thrill of unwrapping, peeling and revealing five mini toys and toy store accessories, to recreate a tiny Disney Store of their own! The first Series features more than 70 minis, plus ultra-rare gold minis, including the likes of Marvel heroes Spider-Man Talking Action Figure including a Super Rare Gold, Iron Man Action Figure Marvel Toy Box and Captain America Shield, Star Wars C-3P0Ô-inspired Die Cast Figure and R2-D2O-inspired Talking Figure, and Pixar fan-favorites Woody Talking Action Figure, Buzz Lightyear Talking Action Figure including a Super Rare Gold and McQueen RC Car.

The winner of the category will be announced at the Toy of the Year Awards Ceremony in Dallas, Texas later this year. Fans will be encouraged to vote for their favorite for People’s Choice, with voting due to open shortly. Keep an eye out for more, including a link to vote!