Reimagining Play, Every Day.

Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play.

One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, X-Shot, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.

Champions of creativity, the company utilizes its strengths in agility, automation, and innovation to deliver unrivaled play experiences to kids and their families all over the globe.

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Mini Brands

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X-Shot

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X-Shot Water

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Bunch O Balloons

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Rainbocorns

Smashers | ZURU Toys

Smashers

Robo Alive | ZURU Toys

Robo Alive

Pets Alive | ZURU Toys

Pets Alive

Metal Machines | ZURU Toys

Metal Machines

Sparkle Girls | ZURU Toys

Sparkle Girlz

Fidget Cube | ZURU Toys

Fidget Cube

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Max | ZURU Toys

Max Build More

Coco Cones | ZURU Toys

Coco Cones