Reimagining Play, Every Day.

ZURU is an award-winning company devoted to reimagining what it means to play.

As one of the world’s largest toy companies, ZURU distributes its products through major retailers in more than 120 countries. Its portfolio includes globally recognized brands such as Bunch O Balloons, XSHOT, Fuggler, and Mini Brands, alongside partnerships with leading entertainment and sports properties, including Disney, Warner Bros., Universal Studios, major sporting leagues and many more.

Driven by creativity, ZURU combines agility, automation, and innovation to deliver unrivaled play experiences to kids and families around the world.