Play Reimagined.

Cookie Policy

This Cookie Policy is issued on behalf of ZURU INC. ZURU is referred to in this Cookie Policy as “we”, “our” or “us”. The Cookie Policy applies to our website ZURUTOYS.COM (however accessed or used), whether via personal computers, mobile devices, or other technology (“Device”) and other interactive features, applications or downloads that are operated by us that are available through these websites and contain this Cookie Policy produced and maintained by us (collectively “Website”). By using the Website, you acknowledge that you’ve read and understood this Cookie Policy.


When you interact with us on the internet, our system automatically sends you a “cookie”. A cookie is a small file placed on your computer’s hard drive by a website that you visit. It is used to handle your internet sessions on that device and contains a unique identifier.


A cookie itself does not contain or collect information. It is not used to collect personal information. Like most websites, our online channels collect some information (e.g. information on IP addresses, browsers, internet service providers, referring pages, exit pages, operating systems, date stamps, time stamps and clickstream data). This information won’t be linked to any other information we collect about you unless you have consented to it.

Both we and our third-party tracking partners use cookies to analyze trends, administer the site, track user movement through the site and collect demographic information about our overall user base. We may receive reports on these from our third-party tracking partners on an individual and aggregate basis and those partners may combine that information with other information they have collected from you. The third-party tracking partners we work with is Google Analytics, a web analytics service provided by Google, Inc. Please be aware that Google, Inc. may combine that information with information they have collected from you elsewhere. We only collate the data into anonymous results in order to evaluate and improve our internet user ability and services.


Necessary cookies: Necessary cookies enable core functionality such as security, network management, and accessibility are therefore always enabled. We won’t ask for your consent to place those cookies because we have a legitimate purpose for setting them. You may disable it by changing your browser settings, but this may affect how the website functions.

Preference cookies: Preference cookies enables the website to remember information to customize how the website looks or behaves for each user. This may include storing selected regions, or languages. These cookies can be disabled, and will not prevent use of the site.

Analytical cookies: Analytical cookies are not essential, but they are used to collect valuable information on how a website is being used. This information can help identify issues and figure out what needs to be improved on the site, as well as what content is useful to users. In most cases, the information collected by analytical cookies is anonymous, but some analytics services may collect information that can be used to identify the user.

You can see at any time which cookies are in use on our website by reviewing your cookie settings (cog wheel in the bottom left) under "Cookie declaration.


Yes. Cookies don’t allow us to access to any personal information about you. We only collate the data into anonymous results in order to evaluate and improve our internet user ability and services.

We respect your privacy. Read how to manage and control what information we collect from you in our full Privacy Policy



We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To keep your choices, cookies are stored on your device for up to 5 years since your last visit except for few occasions we need to keep longer like a lawsuit and etc.


Yes, you may disable cookies using your browser’s preferences, or through our cookie site cookie settings (cog wheel in the bottom left). Although, some features of the Website may not function if you do so.